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Southworth Chevrolet

810 Martin Rd.
Bloomer, WI 54724

  • Sales: (888) 348-8742
  • Service: (877) 363-6319
  • Parts: (877) 425-0231

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Chevrolet Pursues Millennials with Youth-Targeted Concepts

An interest in vehicles, connectivity and technology with no particular brand loyalty is the perfect consumer combination for a motivated automaker like Chevrolet. Why? Well, despite the fact that Chevy is entirely grateful for its loyal followers, an unclaimed demographic offers up unbelievable sales opportunity. Especially when that demographic has 60+ years of car buying ahead of it.

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