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Bloomer, WI 54724

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Prepare for the Arrival of the All-New 2015 Chevrolet Trax SUV

In just a few days the New York Auto Show begins, and all of us here at Southworth Chevrolet couldn't be more excited. This is because the automaker will be unveiling the 2015 Chevrolet Trax, a new compact SUV that will be perfect for city dwellers and any driver looking to add a little extra adventure to their daily routine.

We don't know many specific details just yet, but we can show you…

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Chevrolet Launches Malibu Ad Campaign Aimed at the Richest Guys on Earth

If you're like most people, you don?t measure your "riches" with dollar signs and zeros. You just peak in the rearview mirror every now and then to see the treasures you have riding in your backseat. If that little narrative seems to align with your personal story, then you're exactly who Chevrolet is talking to in their latest ad campaign.

To plug the 2014 Chevrolet Malibu, the automaker is running a series…

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Power, Efficiency, and Technology: The 2014 Chevy Camaro Convertible has it All

Chances are you didn't make it all the way to Germany for the latest Frankfurt Motor Show. We'll be honest; neither did we. That being said, we did follow the action pretty closely as we knew that Chevrolet was unveiling the 2014 Camaro Convertible on the big stage.

Fans of the classic pony car will be pleased to learn that it received many of the same updates that the hardtop model took on…

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Chevy Responds to Driver Feedback with the 2014 Malibu Update

Just last year the Chevy Malibu underwent a refresh and the overall reception was very positive. However, that doesn't mean drivers didn't ask for just a little more fixing up. Fortunately, our favorite automaker was all ears and they've added even more the 2014 model to satisfy the needs of today's drivers.

GM North America President, Mark Reuss, explains, "The 2014 Chevrolet Malibu builds on the strengths established by the all-new…

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Owners Are Getting Even Better Mileage than Expected from Chevy Volt

It seems that some people are still skeptical about electric vehicles, but before you say no to the Chevy Volt, consider this:

If someone offered you an extra $1,000 a year just for doing your daily commute, running errands, and going on the occasional weekend trip, would you take it?

This isn't just a hypothetical question.  Chevy says that the average Volt owner goes between 900 miles before refilling the gas engine the powers the car's on-board generator.  With regular charges, this saves the owner about $1,300 in fuel costs every year.

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Chevy Ecologic Sticker Explained

If you've ever shopped for a new or used car, you've likely read, with scrutiny, the informational stickers located on the window that explain certain specs like miles per gallon ratings and others.

Well, if you've ever shopped for a new Chevy model, you may have also noticed another sticker, that is smaller, green and white and sporting a leaf decal.

The above is what's known as the Chevy Ecologic label…

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Beyoncé and the Chevy Corvette to Take the Stage at Super Bowl

How many readers in the Bloomer area are excited for the Super Bowl? We sure are here at Southworth Chevrolet, and not only because it's one of the most-watched events in the world, and incredibly exciting each and every year, but also because our favorite automaker, Chevrolet, is going to be a big part of it.

Specifically, the all-new redesigned 2014 Chevrolet Corvette C7 which just debuted a few days ago at the North…

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2016 Chevy Camaro to be Turbocharged

The iconic Chevy Camaro Coupe and Camaro Convertible are already symbols of power for the new Chevy lineup as well as in many action movies and television shows. But, our sources lead us to believe that in a couple model years, 2016 to be precise, the Camaro range will gain a turbo powerplant, as well.

This forthcoming, sixth-generation model will be the first time the fabulous Camaro will ever feature a 4-cylinder engine underneath its…

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2014 Chevy Corvette Gets a Racecar Edge.

As avid Chevy enthusiasts are likely aware, the iconic Chevrolet Corvette is slated for a complete generational revamp for its 2014 model year. In fact, we at Southworth Chevrolet posted a previous blog entry about its updated logo. And, also with the overhaul Chevrolet has decided to take the opportunity to optimize every inch of the sleek new model to take its already venerable performance to a whole new level.

"The all-new Corvette integrates more…

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