Southworth Chevrolet

Whether you're visiting a dealership like Southworth Chevrolet, spending the day at a theme park, or engaging in most any other activity, the people you encounter can alter your experience for the better or for the worst. That's why Chevrolet brand ambassadors from California will be taking a cue from those who always leave their customers feeling happy, satisfied, and a little bit magical inside. Who are these master salespeople? Well, Dopey, Prince Charming and Mickey Mouse, of course.

This fall, Chevrolet will celebrate one-hundred years of success. True, they kicked off the party very early on in 2011. But, November 3 is the official date.

Given the significance of the occasion, Southworth Chevrolet serving drivers in Bloomer, WI would like to spend a moment reviewing the origins of Chevy's easy-to-recognize logo: the bowtie.

The bowtie, which some say looks more like a cross, was reportedly the fruit of William Durant's travels…

According to the American Cancer Society, one woman in the U.S. is diagnosed with breast cancer every three minutes... Really hits home the gross impact the disease has on loved ones all around the nation, doesn't it? Not a company to sit idly by, Chevrolet is stepping up to race awareness surrounding breast cancer and funds to help find a cure.

No...race isn't a typo. In preparation for two forthcoming NASCAR…

If you drive a GM pickup like the Chevrolet Silverado, you may be in for some rough times with car theft. It seems that in the West Virginia region of America, pickup trucks are the Number 1 choice for car thieves.

But it's not really new Chevy trucks that are becoming huge targets for car robbers. A National Crime Insurance Bureau report states the most stolen vehicle in West Virginia was the 1990 full-size…

As part of a new initiative, Chevy dealers like Southworth Chevrolet in Bloomer, WI will have the opportunity to give back to the Earth.

Chevrolet plans on installing solar-powered electric charging stations at dealerships across North America, in order to help those test driving and purchasing the Volt sedan. Dealer stations will generate electricity equivalent to 12 vehicle charges a day. Any extra electricity produced will go towards powering the dealership itself.

Reports quoted Chris…

Chevrolet deliberately planned a temporary production stoppage of the Volt this June, which means there will be limited availability of the EV until August. According to Chevy spokesperson Robert Peterson, there are now roughly 200 Volt models available nationwide.

Why would Chevy plan such a stoppage with only 200 models available in the U.S.? Simple: They're looking toward the future.

Chevy decided to hit the pause button on Volt production to make space…

One-hundred years ago, Chevrolet was founded by Swiss-born American racing pioneer, Louis-Joseph Chevrolet. To celebrate the company's venerable racing heritage, the American automaker has created a special 2012 Chevrolet Centennial Edition Corvette.

"Racing and performance are the roots of Chevrolet, a tradition carried forward today by Corvette," says Rick Scheidt, Vice President Marketing, Chevrolet. "The Centennial Edition not only celebrates our 100 years, it once again pushes Corvette forward for a new generation of…

Chevrolet is no longer concerned about defining their brand with ultra-rugged trucks and SUVs. In fact, they'd prefer not to. Over the past couple of years, the American automaker has been busy redefining themselves as industry experts on, fun-to-drive, fuel-efficient vehicles. And, can you blame them? We're certainly not going to see $2.00/gallon gas again, anytime soon. We'll be lucky if the marquees drop to $3.00 again.

The…

The Chevrolet Camaro ZL 1 was a performance master from the day it first debuted in 1969. And now, Chevrolet is bringing it back as the most technologically advanced Camaro ever built.

"[The 2012] Camaro ZL1 is about high-tech performance and design, and is a type of car no one has ever brought to this segment previously," says Rick Sheidt, Vice President Marketing, Chevrolet. "It's the most technically advanced Camaro ever, so we've…

The hybrid electric Chevrolet Volt, General Motor's first and best alternative fuel vehicle, is making such a huge dent in their sales numbers that an increase of production has been ordered by the American auto maker.

The company posted a 25% increase in sales so far in 2011. This is mostly due to the popularity of its all new Volt, redesigned Chevrolet Malibu and first-gen Chevrolet Cruze. In fact, the auto maker sold over…