Chevrolet Pursues Millennials with Youth-Targeted Concepts
An interest in vehicles, connectivity and technology with no particular brand loyalty is the perfect consumer combination for a motivated automaker like Chevrolet. Why? Well, despite the fact that Chevy is entirely grateful for its loyal followers, an unclaimed demographic offers up unbelievable sales opportunity. Especially when that demographic has 60+ years of car buying ahead of it.
In case you couldn't already guess, the consumer audience Southworth Chevrolet speaks of is the Millennial generation. Referring to the young consumers' automotive intentions, John McFarland, Senior Manager for Chevrolet Global Marketing, says, "We want to take this initial interest and turn it into a passion."1
To develop a passion, one must have something to be passionate about. In the case of Chevy, there are two "somethings," both of which were released at the recent auto show in Detroit: the Code 130R and Tru 140S. Designed with the up and coming young demographic in mind, the two concept models feature 150-hp, 1.4-liter turbocharged engines, wear stylish exteriors and come with affordable price tags. What's more, Chevrolet will show these concepts around the country and gather feedback from young people regarding what kinds of technology the interiors should feature if the models hit production.
On top of the specifically-targeted concepts, Chevy also unveiled several other new Chevrolet models in Detroit that are certain to grab the attention of youngsters as well as the young and hip at heart. To learn more about additional Chevrolet offerings as well as any current brand initiatives, feel free to contact Southworth Chevrolet online or stop by 810 Martin Rd. Bloomer, WI 54724 in person.