According to the American Cancer Society, one woman in the U.S. is diagnosed with breast cancer every three minutes... Really hits home the gross impact the disease has on loved ones all around the nation, doesn't it? Not a company to sit idly by, Chevrolet is stepping up to race awareness surrounding breast cancer and funds to help find a cure.
No...race isn't a typo. In preparation for two forthcoming NASCAR Sprint Cup Series, Chevrolet has clad their race car in the boldest shade of pink we've ever seen and put a light-pink ribbon graphic on the hood. The attention-grabbing paint job is, however, only part of it.
Chevrolet has also pledged two-hundred dollars for every caution lap they complete both at both the Atlanta Motor Speedway race and the Richmond International Raceway challenge. And, to prove their commitment to finding a cure is more than just a short-term whim, Chevy is partnering with the American Cancer Society's Making Strides Against Breast Cancer initiative. They're expected to reveal other supportive efforts, soon.
"For 100 years, Chevy has been helping people along the journey of life in countless ways," says Alan Batey, VP Sales & Service, Chevrolet. "But as we all know, sometimes life's journeys take detours or end too early. Together with our race fans, Chevrolet wants to help the American Cancer Society create a world with less cancer, more birthdays, and longer journeys."1
Southworth Chevrolet would like to note that next month, October, is National Breast Cancer Awareness month. If you're interested in learning more about Chevy's forthcoming philanthropic efforts be sure to stay tuned. Conveniently located in Bloomer, WI, we're dedicated to keeping you informed.
Source: 1 http://www.autoblog.com/2011/09/04/chevy-fielding-pink-camaro-for-safety-charity/