Southworth Chevrolet

Whether you're visiting a dealership like Southworth Chevrolet, spending the day at a theme park, or engaging in most any other activity, the people you encounter can alter your experience for the better or for the worst. That's why Chevrolet brand ambassadors from California will be taking a cue from those who always leave their customers feeling happy, satisfied, and a little bit magical inside. Who are these master salespeople? Well, Dopey, Prince Charming and Mickey Mouse, of course.

This fall, Chevrolet will celebrate one-hundred years of success. True, they kicked off the party very early on in 2011. But, November 3 is the official date.

Given the significance of the occasion, Southworth Chevrolet serving drivers in Bloomer, WI would like to spend a moment reviewing the origins of Chevy's easy-to-recognize logo: the bowtie.

The bowtie, which some say looks more like a cross, was reportedly the fruit of William Durant's travels…